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Navigating Malaysia's EV Revolution: Opportunities and Challenges Ahead

Edward Sun, Malaysia June 7, 2024 10:00 AM

Malaysia's EV Revolution: Opportunities and Challenges

The global push for electric vehicles (EVs) is undeniable, with major economies leading the charge towards a cleaner and more sustainable future. However, the journey in Malaysia presents unique challenges and opportunities. As the world shifts gears towards electrification, it is crucial for Malaysians to understand the dynamics at play and how they can position themselves to benefit from this transition.

Global Momentum vs. Local Realities

Globally, the momentum towards EV adoption is accelerating. Countries like Norway, Germany, and the United States have implemented robust policies and incentives to encourage EV purchases, resulting in significant market penetration. In contrast, Malaysia's EV market is still in its nascent stages. As of 2023, EVs accounted for less than 1% of total vehicle sales in the country. The slow uptake can be attributed to several factors, including high upfront costs, limited charging infrastructure, and a lack of consumer awareness.

Table 1: Global vs. Local EV Market Penetration (2023)


EV Market Penetration (%)





United States




Source: The Star

China Leading the Charge

China's role in the global EV market cannot be overstated. As the world's largest EV market, China has made significant strides in manufacturing, technology, and infrastructure. In 2023, Chinese automakers accounted for over 50% of global EV sales, with companies like BYD, NIO, and Xpeng leading the way. China's success is largely due to strong government support, substantial investments in charging infrastructure, and a rapidly growing domestic market.

The global momentum behind EVs is undeniable, with countries like China leading the charge. According to the International Energy Agency’s Global EV Outlook 2023, China accounted for approximately 60% of global EV sales last year. This surge is attributed to China's aggressive pricing strategies and advancements in battery technology. Vehicles like the BYD Seagull, priced at a mere $9,700, exemplify this trend. In contrast, countries like Norway, despite being net oil exporters, have achieved remarkable EV adoption rates due to favorable taxation policies. In January 2024, 93.9% of Norway’s new car registrations were EVs, with BEVs making up 92.1% of those figures.

Table 2: Chinese EV Market Performance (2023)



Global EV Sales Share (%)


Leading Companies

BYD, NIO, Xpeng

Source: CarNewsChina

Table 2: Chinese EV Market Performance (2023)

Malaysia’s EV Landscape: Challenges and Developments

Back home, the EV market is gradually gaining traction. The Malaysian Automotive Association (MAA) reported that 10,159 EV units were sold in 2023, marking a staggering 286% increase from the previous year. This surge, while impressive, still places EVs at a nascent stage compared to the broader automotive market, which saw nearly 800,000 units sold in total.

One of the pivotal moments for Malaysia’s EV sector came with the recent announcement by Transport Minister Anthony Loke. The introduction of an 85% reduction in road tax rates for EVs, alongside special license plate frames, has been a significant catalyst. Malaysian EV Owners Club president Datuk Shahrol Azral Ibrahim Halmi predicts that registered EVs could double in 2024, reaching around 30,000 units. This optimism is tempered by the current state of EV charging infrastructure, which remains uneven and insufficient to support widespread adoption.

Local Industry Efforts and Government Support

Malaysia's EV Revolution: Opportunities and Challenges: In Malaysia, the government has recognized the importance of transitioning to EVs and has introduced several initiatives to promote adoption. The National Automotive Policy 2020 (NAP 2020) aims to position Malaysia as a regional hub for EV manufacturing and assembly. Key measures include tax incentives for EV buyers, grants for research and development, and investment in charging infrastructure.

Moreover, local automotive players are beginning to take notice. Companies like Proton and Perodua have announced plans to develop and launch EV models in the coming years. Collaboration with international partners is also on the rise, with Proton partnering with China's Geely to leverage their expertise in EV technology.

EV Sales Surge in 2023

Despite the challenges, 2023 marked a turning point for EV sales in Malaysia. According to the Malaysian Automotive Association (MAA), EV sales saw a 300% increase compared to the previous year, driven by a combination of government incentives, growing environmental awareness, and the introduction of more affordable models. The launch of the Proton X50 EV and the Nissan Leaf at competitive prices played a significant role in boosting consumer interest.

Table 3: Malaysia EV Sales Growth (2022-2023)


EV Sales (Units)

Growth (%)







Affordability and Local Production: The affordability of EVs is a major hurdle. Currently, EVs are primarily purchased by the top-20 income group due to high costs driven by taxation and protective measures for the local automotive industry. The situation is expected to improve once local giants like Proton and Perodua enter the EV market. Proton’s subsidiary, Pro-Net, is actively working on making BEVs more accessible, with plans to launch its own BEV by 2027. Similarly, Perodua aims to start mass production of EVs by the end of 2025.

Addressing Infrastructure Challenges

One of the critical barriers to EV adoption in Malaysia is the lack of charging infrastructure. As of 2023, there were fewer than 500 public charging stations nationwide, with most concentrated in urban areas. To address this, the government has set ambitious targets to increase the number of charging stations to 10,000 by 2030. Additionally, private sector involvement is crucial. Companies like Petronas and Tenaga Nasional Berhad (TNB) are investing in EV charging networks, while real estate developers are incorporating charging stations in new residential and commercial projects.

Table 4: EV Charging Infrastructure in Malaysia


Number of Public Charging Stations



2030 (Target)


The Role of Local Manufacturers

Local manufacturers have a pivotal role to play in the EV ecosystem. Companies like DRB-HICOM is exploring opportunities in EV component manufacturing, including batteries, motors, and electronic control units. By developing a local supply chain, Malaysia can reduce its dependence on imports, create jobs, and stimulate economic growth. Furthermore, collaborations with international players can facilitate technology transfer and enhance local capabilities.

Table 5: Key EV Models Launched in Malaysia (2023)



Price (MYR)

Proton X50 EV



Nissan Leaf



Table 6: Local Manufacturer Initiatives




Exploring opportunities in EV component manufacturing

Sime Darby

Developing local supply chain for EV parts


Partnering with Geely for EV technology development

Table 7: Government Targets for EV Infrastructure (2030)


Target Value

Public Charging Stations


Investment in Charging Infrastructure

Increased significantly

Table 8: Private Sector Involvement in EV Infrastructure




Investing in EV charging networks

Tenaga Nasional Berhad (TNB)

Developing EV charging stations

Overcoming Economic and Environmental Barriers

While the economic benefits of EV adoption are clear, the environmental impact cannot be overlooked. EVs have the potential to reduce greenhouse gas emissions, improve air quality, and decrease reliance on fossil fuels. However, the transition must be managed carefully to avoid unintended consequences. For instance, the increased demand for electricity could strain the power grid, necessitating upgrades and investments in renewable energy sources.

Government Support and Incentives: Government initiatives play a vital role in promoting EV adoption. The reduction in road tax and the establishment of the National EV Steering Committee are steps in the right direction. However, consistent policy support and further incentives are needed to maintain this momentum. For instance, the removal of EV purchase subsidies in the European Union has led to a decline in sales, underscoring the importance of sustained government backing.

Seizing the Opportunity

The transition to electric vehicles presents a unique opportunity for Malaysia to position itself as a leader in the Southeast Asian automotive market. By addressing infrastructure challenges, supporting local manufacturers, and promoting consumer awareness, Malaysia can accelerate EV adoption and reap the economic and environmental benefits. As the global shift towards electrification gains momentum, it is imperative for Malaysians to stay informed, adapt, and capitalize on the opportunities that lie ahead.

What Consumers Should Do Now

For consumers, the transition to EVs represents an opportunity to reduce long-term transportation costs and contribute to a cleaner environment. Here are some steps to consider:

  1. Research and Compare: Evaluate different EV models available in the market, considering factors such as range, charging options, and total cost of ownership. Look out for government incentives that can make EVs more affordable.

  2. Plan for Charging Needs: Before purchasing an EV, assess the availability of charging stations in your area and plan for home charging solutions if possible. This will ensure that your transition to an EV is smooth and convenient. Looking for EV charge ? Check out EvGuru for all your charging needs!

  3. Stay Informed: Keep up-to-date with the latest developments in the EV industry, including new technologies, policy changes, and market trends. This will help you make informed decisions and maximize the benefits of owning an EV.

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